The New York Times, Agence France-Presse, The Economist, and The Atlantic join The SPUR Coalition

13 Oct

Today, 13 October, The SPUR Coalition has welcomed over 40 new members into its ranks, including The New York Times, Agence France-Presse (AFP), The Atlantic, The Observer, and The Economist, as well as major organisations such as Brazil’s National Association of Newspapers (ANJ), Mexico’s Alianza de Medios and Argentina’s Asociación de Entidades Periodísticas Argentinas (ADEPA).

The expansion of the coalition - which launched in February - sees the total number of members surpass 80 and represent more than 20 countries globally. The new publishers join the BBC, Financial Times, Guardian Media Group, Mediahuis, Sky News, Telegraph Media Group, the Associated Press, and CMA Media, who form the Coalition’s founding members.

SPUR is bringing publishers together to create a fair market for the use of content in AI systems. We are working across the ecosystem to set clear rules of engagement; ensuring that content owners and tech platforms can do business in a transparent and sustainable way, and that licensing becomes the only viable route for AI models to use copyrighted media.

To achieve this, SPUR is creating the industry-wide standards and technical systems needed to keep publishers in control of their content and enable platforms to stay on the right side of regulations. This includes developing a shared language to track how AI models use content, building evidence of unauthorised and illegal content use, and leveraging the power of the collective to call out bad actors and champion better ways of working.

“Intellectual property protection and technological advancement can and must co-exist,” said Rebecca Grossman-Cohen, SVP, Strategic Partnerships and Executive Operations, The New York Times. “High quality journalism is crucial to healthy democracies and to the functioning of AI products and experiences. We are proud to work with SPUR to develop robust standards and protections for copyrighted content that are not unilaterally set by tech platforms.”

SPUR recently published its Content Telemetry Standard - a market first move to create a standardised process by which AI agents and model builders record how they use media content and report that usage back to publishers. The Standard defines a common language to help navigate this new information economy; laying down a critical foundation upon which a fairer market can be built.

We are now working with industry partners to ensure this industry-wide framework is implemented effectively, as well as developing agent tooling that allows AI companies to easily adopt the measures it sets out, helping them to act within fair licensing and reporting requirements.

David Buttle, co-founder and spokesperson for The SPUR Coalition, comments:

“We can’t simply hope for the best when it comes to AI companies and the future of publishing. Media organisations across the world must come together to protect themselves, each other and the future of journalism. There is rapidly growing momentum behind our effort to build a fairer, more sustainable information economy. We know that high-quality journalism forms the foundations of AI models yet, as it stands, publishers have no mechanism to ensure they are fairly compensated for their work. In many cases, their output is literally being stolen.

“As AI transforms every aspect of the global media market, maintaining the principles and integrity of original journalism requires stakeholders to come together and establish clear, industry-wide rules of engagement.”

Having welcomed these new members, we have now launched the first round of SPUR working groups with stakeholders and players from all parts of the market, aimed at refining the Content Telemetry Standard and establishing an understanding of how the framework can be best applied to existing and emerging AI uses and technologies.

The full list of new members is available below.

Newly announced (October 2026):

Asociación de Entidades Periodísticas Argentinas (ADEPA)

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Agence France-Presse (AFP)
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Alianza de Medios (Mexico)
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Alma News Media
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Alberta Magazine Publishers Association (AMPA)

Asociación Colombiana de Medios de Información (AMI)

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The Atlantic
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BDZV
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Blog Preston
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Brazilian Association of Newspapers (ANJ)

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The Canadian Press
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Corus 
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Consejo de la Prensa Peruana (Peruvian Press Council)

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Digipub News India Foundation
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DPG Media
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EANA - the European Alliance of News Agencies

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Economedia (Bulgaria)
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FUNKE Mediengruppe 
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Hong Kong Free Press
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Independent Community News Network (ICNN)

INMA (International News Media Association)

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Inter American Press Association (IAPA)
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ITV News
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L'Equipe
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Locales.tv
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Nihon Shinbun Kyokai (The Japan Newspaper Publishers & Editors Association)

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Public Media Alliance (PMA)
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The Economist 
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The Logic: Canada’s business and tech newsroom

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Magazines Canada
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Money Saving Expert
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MVFP (Medienverband der freien Presse)
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National Press Association (ANP), Chile
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NDP Nieuwsmedia
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New York Times
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News Media Association UK
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NZZ
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The Observer
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Radio France
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RUSI (Royal United Services Institute)
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Quanta Magazine
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Simons Foundation
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Stuff
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Which? 
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Zone Bourse
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Previously announced members:

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AML Intelligence
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AOP
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Bonnier
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CBC
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CityWire
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DCN
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Der Standard
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EPC
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FD Mediagroep
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Global Trade Review
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Globe and Mail
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Hungarian Publisher's Association
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IMA
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Independent Publishers Alliance
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La Presse
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NewsMedia Canada
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Newsworks
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NMA (US)
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Postmedia
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PPA Magnetic
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Quebecor
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Ringier
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RNZ
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Sanoma Media Finland Oy
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SIPA Ouest-France Group
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Times Higher Education
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Torstar
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TVO
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WAN-IFRA/FIPP
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Sophie Mitchell

The New York Times, Agence France-Presse, The Economist, and The Atlantic join The SPUR Coalition

SPUR Content Telemetry Standard v.1 published