Creating a fair market for quality content to fuel AI
We aim to protect publisher IP and create simple and legally-certain routes by which AI developers can access high-value content. Success means:
Reliable and optimised supply of premium content for AI licensees
A competitive and thriving landscape of marketplaces and buyers
Publisher able to effectively identify and block IP threats
Widely-adopted standards for supplying usage data from AI licensees to publishers
Individual publisher control over their terms-of-trade and deals
Reliable and optimised supply of premium content for AI licensees
Participation and governance. Join the working groups most relevant to your priorities; Founding Members also nominate a Board member and shape annual priorities and budget allocation.
A competitive and thriving landscape of marketplaces and buyers
IP threat red-teaming and intelligence. Eligibility for red-team exercises and consolidated learnings on vulnerabilities across owned-and-operated and third-party surfaces, plus access to ongoing threat intelligence and alerts and vendor intelligence.
Our Team
David Buttle
David Buttle is the founder of DJB Strategies, a boutique consultancy created to help media businesses succeed and grow. Its focus is primarily strategy and technology. Much of David's work at the moment is on artificial intelligence and the changing platform environment. Prior to founding his business, David was Director of Public Affairs and Platform Strategy for the Financial Times. He was responsible for the FT's interfaces with big tech, relationships with governments and legislators and led the business's response to artificial intelligence, including licensing negotiations. David holds a MBA from Warwick Business School, is columnist for Press Gazette on media and technology and serves on the board of the Independent Publishers Alliance.
Founder
Dominic Young is a media consultant and the founder of the casual payment platform, Axate. He is an expert on IP and the interaction between news providers and tech platforms, having played a key role in the founding, development and leadership of the WAN-IFRA led project ACAP (the Automated Content Access Protocol) and The Copyright Hub. A long career at Newscorp saw him lead a number of operational and strategic teams, including establishing the IP management function before working closely alongside Rupert and James Murdoch on a major strategic product initiative. Through his work with Axate he has developed deep experience of media business models and product formats and continues to work on both.
Sales ManagerDominic Young
