From:

• Tim Davie, BBC Director-General

• XXX, Financial Times

• Anna Bateson, CEO, The Guardian

• David Rhodes, Executive Chairman, Sky News

• Anna Jones, CEO, Telegraph Media Group

We are writing to you at a pivotal moment for our industry.

We invite you – global leaders across publishing, broadcasting, media and news – to join us as founding members of a new coalition: SPUR - the Standards for Publisher Usage Rights coalition.

Today, the foundations that sustain our work face a profound and immediate threat, if not carefully managed: artificial intelligence. We believe we need to come together to protect original journalism and secure the long-term sustainability of our industry.

AI is fundamentally reshaping how content is created, distributed, discovered and monetised raising urgent questions about fairness, consent, attribution, transparency and trust. Across the industry, our reporting, our archives, our original content, have become foundational training material for AI systems. This material has been scraped, copied and reused with no common standards to enable permission or payment, weakening the economic model that supports journalism. The lack of transparency about how AI answers are created risks eroding public trust in both the news and the technologies used to access it.

SPUR’s mission is clear: to establish the technical and commercial conditions that ensure AI developers can access high quality, reliable journalism in legitimate, responsible and convenient ways, while guaranteeing that publishers retain practical control of their content and receive fair value when it is used.

The coalition will:

• Develop shared industry standards, creating responsible pathways for original journalism to be used sustainably

• Reduce friction in licensing and bridge the gap between publishers and AI developers

• Identify gaps in the technical tools needed to protect intellectual property, and support their creation

• Ensure high value content can be accessed through rights cleared, accountable channels

• Evaluate existing industry infrastructure and assess where new technologies or approaches are needed

• Enable transparent, scalable use of journalistic content

For more than two centuries, media organisations have invested in journalism and newsgathering that underpin informed, connected societies. Our work strengthens democracy, empowers citizens, and holds those in power to account. This contribution rests not only on our reach, but on the standards that sustain it: editorial accuracy, accountability and trust. Trust earned over decades.

This is a global challenge, and SPUR’s ambition is to grow into a global coalition. Working across the industry, we can build systems that respect original reporting, uphold public trust, and enable both journalism and AI to thrive. Together, we will work with tech companies to adopt responsible, rights-cleared pathways to journalistic content, and with policymakers to build a modern regulatory framework that protects publisher rights and sets clear expectations for responsible AI development.

Our goal is to help shape a market that rewards original reporting and supports responsible AI innovation.

We look forward to hearing from you.

Sincerely,